Building brands and movements for impact.

Hello, I’m Kate.

I’m a marketing and communications leader, creative strategist, storyteller and movement builder with 15+ years’ experience building brands, growing audiences and deepening engagement.

I created The Good Kind to bring together the things I do best: strategy, storytelling, growth, culture and collaboration.

I’ve worked across brands, agencies, media and nonprofits from Global Citizen, BBC and the United Nations to Diageo, Pernod Ricard and B Lab - helping organisations understand and grow their audiences, build stronger connections with them, and turn attention into sustained engagement and action.

Whether I’m untangling a complex strategic challenge, shaping a new narrative, developing an audience growth strategy, building a cultural partnership or bringing different people around a shared idea, I believe creativity and human connection are powerful tools for creating change.

If you’re working on something ambitious and think I could help, let’s talk.

kate@goodkindconsulting.co.uk

LinkedIn

Kind Words

  • "Kate brought a much-needed dose of strategic thinking to our Halftime Campaign for the UN's Global Goals, helping us to refine our pitch and secure new partners. Her combination of rigour, creativity and fun was a perfect fit for our organisation and I look forward to working with her again soon."

    Hannah Cameron, Creative Director, Project Everyone

  • "When the Natural History Unit wanted to launch an initiative that brought together sustainably-minded brands and world class storytellers, we were lucky to find Kate to help shape our strategy. Kate’s unique combination of marketing, impact and brand knowledge were integral to our strategy, and her work ethic and collaborative nature made a big challenge much more manageable. It was a joy to utilise Kate’s deep insights and strong work ethic, and I would work with her again in a heartbeat."

    Lee Bacon, Head of Digital, BBC Natural History Unit

  • "Whenever I handed a project to Kate, I knew she'd make it a success. Her drive, diligence, and can-do attitude meant she took on complex marketing priorities with ease - from expansion into new markets to a global documentary series - and she'd always encourage me to enable her to have the team and the resources to deliver on her brilliant ideas."

    Simon Moss, Co-Founder & COO, Global Citizen

  • "Kate brought structured vision to Creatives for Climate to both create a roadmap to support us to accelerate, and lead on difficult decisions to meet the realities of where we were at. Any institution would be lucky to have some of the magic of Kate join to transform it, and we would hire her back in a heartbeat."

    Lucy Von Sturmer, Founder, Creatives for Climate

Services

Strategy

  • Brand marketing & communications strategy

  • Audience growth & retention

  • Positioning & organisational narrative

Storytelling

  • Integrated storytelling

  • Multi-channel campaigns & thought leadership

  • Content & creative strategy

Connection 

  • Audience engagement

  • Culture & partnerships

  • Movement & community building

Collaboration 

  • Team & function leadership

  • Cross-functional working

  • Stakeholder engagement & facilitation