About Me

Strategy meets creativity.

I’ve spent 15+ years working across brands, agencies, media and nonprofits, using creativity, culture and communications to build brands, grow audiences and get people to care, engage and act.

I started out creating cultural platforms, campaigns and partnerships for global brands including Diageo, Pernod Ricard and NatWest, before moving into the impact sector and spending almost five years leading international marketing at Global Citizen. There, I built an international marketing team and helped grow the movement by more than 2 million members - using music, entertainment, partnerships, digital marketing and global broadcast to turn attention into action.

Since then, I’ve worked with organisations including BBC Studios Natural History Unit, Project Everyone, Economist Impact, Creatives for Climate and Brewgooder - helping tackle challenges spanning audience growth, brand and communications strategy, climate storytelling, partnerships and movement building.

Most recently, I’ve led Marketing, Communications & Campaigns at B Lab UK, bringing together brand, marketing, communications, campaigns, reputation and storytelling at a pivotal moment for the B Corp movement.

I like complicated problems and ambitious ideas. I’m at my best getting under the skin of a challenge, understanding the audience and finding the opportunity or story within the complexity. Then bringing the right people together to turn that thinking into strategies, stories, partnerships and platforms that people want to be part of.