Work
Global Citizen Presents
Mandela 100
Mobilising the next generation to defeat poverty and demand equity in Africa
A career highlight. A multi-channel, global marketing campaign crafted by my team, that launched Global Citizen on the African continent and amplified the broadcast of a once in a lifetime people-powered festival, featuring Beyoncé and JAY-Z, to the world. In honour of Nelson Mandela’s centenary, the Global Citizen Festival Mandela 100 at Johannesburg’s FNB stadium called on world leaders, governments, corporates, artists and citizens to take action in support of the UN’s Global Goals.
More than 5m citizen actions globally, $7bn committed to ending extreme poverty, 500,000 Global Citizens recruited locally, and 350m views in 180 countries worldwide.