CREATIVES FOR CLIMATE: HELPING A MOVEMENT SCALE

Building the strategic foundations for a growing global climate community

THE CHALLENGE

Creatives for Climate had built a fast-growing global community around an ambitious mission: mobilising the communications and advertising industries to tackle greenwashing and use their influence for climate action.

Like many emerging movements, rapid growth brought strategic questions: how should the organisation position itself, where should limited resources go, how could it grow sustainably, and how could it speak to both committed activists and professionals only beginning to engage with climate?

MY ROLE

I initially joined as a consultant before becoming a Strategic Advisor, working closely with founder Lucy von Sturmer on organisational strategy, brand, communications, partnerships and growth.

THE APPROACH

I helped bring structure and focus to the organisation's next stage of development.

That included developing its Theory of Change, sharpening brand and messaging, supporting a visual identity overhaul aimed at professional audiences, and helping define how the organisation could communicate complex and sometimes polarising climate issues to audiences ranging from activists to the “climate curious”.

I also advised on partnership and revenue opportunities, funding, resourcing and the practical challenges of scaling an ambitious nonprofit with limited capacity.

THE VALUE

The work helped create a clearer strategic roadmap connecting Creatives for Climate's mission with its brand, communications, partnerships and growth — giving the organisation stronger foundations from which to scale its influence across the creative industries.