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Together At Home with Lady Gaga and The WHO
*THAT* lockdown concert
Remember lockdown 1.0 when Chris Martin inspired a chain reaction of celebrities and artists presenting their skills to the world from their bedrooms? Global Citizen powered this cultural phenomenon and with help from Lady Gaga and the World Health Organisation, created the historic Together at Home campaign. In Just three weeks the biggest ever virtual charity concert was born. It featured hundreds of artists - from Lizzo to Christine and The Queens and The Rolling Stones - corporate partners, and hundreds of thousands of citizens tuning in and campaigning for vital support for frontline workers. This giant cross-functional effort was amplified by a complex global marketing campaign and iconic Visual Identity executed by my team.
Together At Home was watched by more than 270m people worldwide and raised $128m in response to the COVID-19 crisis. Partners included Live Nation, BBC, Apple Music, YouTube, Spotify.